Our core areas of expertise are email affiliate marketing and
merchant account management. Our network contains a pool of high quality email affiliates with a great track record of delivering sales conversion for merchants' affiliate marketing programs.
Our strength in this area gives us the ability to run successful email affiliate marketing campaigns without compromising the client's objectives and values. Affiliate marketing through email is an extremely powerful sales tool when used correctly. We know how to run affiliate marketing email campaigns as they should be run.
Effective affiliate program management drives affiliate marketing success. We deliver this though strict campaign management processes. Our first task is always to gain a crystal-clear understanding of our merchant's objectives and concerns. We use this understanding to create and agree measurable affiliate program metrics. These agreed metrics then form the campaign parameters for affiliate marketing activity on the network. A full knowledge of merchant requirements allows us to transmit those requirements to affiliates so that we have buy-in and acceptance of the affiliate program parameters by everyone involved in the affiliate marketing effort.
| The Affiliate People |
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Ian Elwes - Managing Director
Ian's experience of online and offline media sales is considerable. He has worked at a senior level for companies such as Computing, Centaur Publishing, Datamonitor and ICD. In the early Noughties Ian created his first business publishing newsletters and websites. Newsletters Online Ltd (NOL) offered high-quality independent financial advice to consumers through its personal finance portal, everyinvestor.co.uk. In 2004 online data acquisition giant – Interactive Prospect Targeting (IPT) – bought NOL which Ian continued to manage. In 2006 Ian identified an affiliate network - Smart Quotes Ltd - as a potential acquisition target for IPT. Smart Quotes duly became part of NOL shortly afterwards and, under Ian's management, went from turning over £890,000 with a loss of £200,000 to £2,184,000 turnover and an operating profit of £70,000. When IPT broke up in 2008 Ian oversaw the sale of NOL to a third-party, providing an exit for its staff. Ian co-founded The
Affiliate People Ltd on May 12th 2009. |
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Corin Vestey -Director
Corin started out in financial publishing, surviving five years at Fleet Street Publications as a managing editor of investment and personal finance newsletter and email services. After a stint at Bestinvest, the IFA and broker, Corin joined Everyinvestor in early 2004 as the managing editor. Corin gradually combined his editorial role with responsibility for the overall commercial and operational management of Everyinvestor becoming Director in 2008. Under his direction Everyinvestor's operational costs fell sharply and its turnover and profitability increased 50%. Corin co-founded The Affiliate People Ltd on May 12th 2009. |
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Shaun Brazier - IT Manager
Shaun has been in web development for over 10 years and has a degree in Business Information Systems Management. Shaun previously worked for Smart-Quotes where he had a key role in the development of the affiliate management system. After taking a year out of affiliate marketing to work for a software house he returned to affiliate marketing in December 2010 with fresh ideas to help develop the Affiliate People affiliate management system. Shaun is always looking at ways to utilise technology to help improve the affiliate and client experiences. |
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Neel Souda - Affiliate & Account Executive
Neel is the latest addition to our team. He comes fresh from stints at digital display agencies and in campaign management. Valued for his ability to think on his feet and bring fresh ideas to the table, Neel is approachable, knowledgeable, honest and reliable. Neel firmly believes that in order to make a campaign succeed a good affiliate manager needs to understand what the client seeks to achieve as well as knowing what the affiliate needs. |
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